About
Creative vision and commercial goals, moving in the same direction
- Experience
- 15+ years in premium and luxury fashion
- Scale
- Fortune 500 and FTSE 100 groups to founder-led brands
- Markets
- Europe, the Americas, the Middle East and Asia
The work I have always enjoyed most is helping creative vision and commercial goals move in the same direction.
I have spent more than 15 years in premium and luxury fashion, working in merchandising and brand roles at Michael Kors, Tommy Hilfiger, Burberry, Jimmy Choo, Hunter and Timberland.
When creative and commercial pull apart, great product can miss its customer, sales teams can struggle to tell a clear story, and margin can slip away. When they come together, the range feels focused, buyers feel confident and the brand grows in a way that still feels true to itself. Helping teams get there is what I find most rewarding.
Along the way I have been fortunate to build a merchandising function alongside a colleague at Hunter, support the repositioning of Tommy Jeans, and lead a €175m multi-channel business across EMEA as Merchandising Director at Michael Kors. My experience spans Fortune 500 and FTSE 100 groups through to scale-ups and founder-led premium brands, across Europe, the Americas, the Middle East and Asia. I have learned a great deal from the creative directors, designers, sales and finance teams I have worked alongside.
Today I partner with founder-led and PE-backed fashion and lifestyle brands as a fractional Merchandising and Commercial Director. I work as part of your team, sharing what I have learned and building processes your people can own, so the business is stronger long after I step back.
Recommendations
In the words of those I have worked with
Kelly is an exceptional merchant. She has a critical eye to detail with a deep understanding of how to grow a business and push it forward through statistics and results. As a leader, she insists on operational neatness with genuine kindness. She’s great at balancing trend and consumer need in the way you want the leader of a business to be. Most of all, she’s an absolute joy to work with, as a leader and partner.
Never shy of a challenge, she always kept an open mind to new creative direction. Having a contemporary outlook, a forward-thinking mind and a strong commercial awareness meant that Kelly was able to bring a strong vision to Tommy Jeans, ultimately resulting in highly successful growth.
During our time together at Timberland, Kelly taught me so much about the intricacies of product merchandising for a global brand, with such a kind and attentive manner. I was lucky enough to work with Kelly again at Hunter and Tommy Jeans, and her invaluable teachings and management style have helped shape who I am as a Merchandiser today. Kelly is truly a master of merchandising.
She is the kind of leader who strives to elevate the people and projects around her. Her drive to continuously improve, paired with her genuine care for others, makes her a great leader.
Work with me
Start with a conversation
A 30-minute introductory call to talk through where your brand is today and where you want it to go. No preparation needed.
Book an introductory call