Services

Three ways to work together

Defined Projects

Typically six to twelve weeks · Scoped and priced upfront

Hands-on support for a specific commercial challenge, delivered alongside your team.

Suits
Brands with a clear goal and a deadline.
Examples
Launching or expanding wholesale in Europe, restructuring a range, building a core or elevated basics programme, introducing range planning and lifecycle tools, or preparing for a key sell-in season.
You receive
The agreed outcome, plus the tools and processes your team needs to carry it forward.

Fees agreed upfront after an introductory call

Fractional Leadership

Ongoing · Typically two to four days a month

Senior merchandising and commercial leadership without a full-time hire, flexing around your seasonal calendar.

Suits
Growing brands that need director-level experience but not a full-time role, or teams that need support and development while building capability.
Includes
Range and buy governance, seasonal planning, sell-in preparation, cross-functional alignment and team mentoring.
You receive
Consistent senior input, a stronger team and processes that last beyond the engagement.

Fees agreed upfront after an introductory call

Most clients start with a Diagnostic Sprint, then choose a project or ongoing support based on what we find together.

The five areas in detail

What we can work on together

  1. Range and Product Strategy

    Range · Price · Category mix

    Range planning, price architecture and long-term product strategy grounded in analysis. Together we shape the category mix to grow, clarify what the brand stands for, and find the gaps worth filling. That might mean a never-out-of-stock core programme or an elevated basics line that builds consistent, full-price sales.

    I can also help develop accessible takedown ranges: the same look at easier price points, designed to welcome a broader customer without diluting the brand. Each one is supported by its own assortment, so it feels like a deliberate offer rather than a cheaper copy.

  2. Design and Merchandising Partnership

    Trading insight · Briefs

    A simple seasonal feedback loop that shares trading insight with design and feeds into clearer briefs. Design gets a useful commercial view, and the brand keeps its creative integrity.

  3. Story and Go-to-Market Alignment

    Product · Sell-in · Marketing

    Working with your teams to shape a clear seasonal story, so the customer hears one consistent message at every brand touchpoint, from product and sell-in through to marketing, retail and online.

  4. Wholesale and Distribution Strategy

    Accounts · Partners · Europe

    I help you decide which European accounts and partners are the right fit, and what your distribution could look like over the next three years.

  5. Wholesale Operations

    Sell-in · Markdown · Lifecycle

    Practical tools to help your wholesale business run smoothly:

    • Key assortments: a curated must-buy edit for every account, so the brand shows up consistently across doors
    • Markdown strategy and markdown lists, timed against competitors and market conditions
    • Product attributes and pricing brackets
    • Planned product life cycles, including carryover decisions, so accounts can buy with confidence
    • Liquidation planning, with supporting product where needed to keep the offer consistent

Work with me

Start with a conversation

A 30-minute introductory call to talk through where your brand is today and where you want it to go. No preparation needed.

Book an introductory call