Perspectives

How I think about product, wholesale and the brands of tomorrow

Strategy

From goods to experience: what it means for your range

Customers are spending more on experiences and less on things. For fashion brands, that changes the job of the range: fewer, more meaningful pieces, a clearer story and a reason to visit. How I think about building a range for a customer who values moments as much as products.

Coming soon

Range

Fewer, better: why a smaller range can sell more

At Hunter, we cut SKUs by 64% and orders still doubled. A tighter range gives buyers confidence, sharpens the story and frees investment for the pieces that matter. Five questions to ask before adding another option.

Coming soon

Wholesale

The key assortment: wholesale’s most underused tool

When every account buys a different edit, the brand looks different in every door. A curated must-buy edit protects how the brand shows up, simplifies sell-in and makes reorders easier. What belongs in one, and how to sell it in.

Coming soon

Work with me

Start with a conversation

A 30-minute introductory call to talk through where your brand is today and where you want it to go. No preparation needed.

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